Can You Afford Flexible Packaging?


It is impossible to have control over every little thing that has an influence on the cost of doing business. Some things like the price of fuel or other energy items are simply beyond your control. On the other hand, there are various other factors you can control. One of them is packaging.

There are a wide variety of packaging options, depending on the particular product you produce. Each packaging format has its own pros, cons, and price. According to various research and reports, the use of flexible plastic pouches is still a prominent trend in product packaging. Large companies keep turning to flexible bag and pouch types and the stand-up pouch format is getting more popular. Sure, those companies can afford printed flexible packaging as it turns out to be the best packaging option for most products. But the question is, is it the most feasible option for new and smaller business? When you compare the cost of a printed stand up pouch versus other types of packaging, what is the best choice?

The first thing to have in mind is that all of the costs associated with product packaging are not always accurately reflected in what you pay. So let’s go through the 7 things you might want to consider when trying to figure out the true cost of any type of packaging.

Pack a bunch in a pouch

1.Production costs

How efficient is your package manufacturing process? Production of printed flexible bags such as the stand-up pouch is based on laminating together several layers of film. Each layer serves a purpose. The purposes can be strength, moisture and product protection or carrying important info. The savings when it comes to the amount of time and energy required for the production of thin layers of film comparing to glass and plastic jars are undeniable.

2. Materials costs.

Some flexible packaging styles like the stand-up pouch require up to 12 percent less material to make than other bag packaging. Not to mention the fact that flexible packaging truly is protective packaging. Therefore, it requires no additional inner liner, no outer box, bag, carton, or other secondary containers. This decreases or completely eliminates the costs of producing and storing extra packaging materials. Other Energy Costs

3. Other energy costs

Printed flexible packaging achieves savings on other energy costs as well. Since pouches require less material, they weigh less and therefore they also require less fuel per unit for shipping.

go for a stand up pouch

4. Waste

Printed stand-up pouches are incredibly strong which is why it is mostly used for food products. This means fewer returns since less pouches are likely to be damaged. Returns aren’t just costly in the short-term. They generate customer dissatisfaction which can have long-lasting effects. When it comes to waste it is important to emphasize that printed flexible packaging is also recyclable and landfill friendly.

5. Marketing and Brand Identification

Store shelves are an important opportunity for your products to make an impression. So, can printed stand-up pouches be a cost-effective marketing tool? The design of these pouches features wide front and back panels which leaves a lot of space for labels, print, windows or any combination of these. Attractively designed flexible retail packaging will stand out on the shelf and also stand out from the competing packaging types.

6. Convenience and customer satisfaction.

Many consumers claim that, besides quality, convenience is also an important factor. Printed flexible stand-up pouches are really convenient to use. Since they stand on their own, they are stored easily in the garage, the hall closet, kitchen cupboard, the refrigerator, RV or even a picnic basket. Tear notches make them easy to open and zip lock closures help to seal in flavor, freshness, nutritional value or chemical properties.

7. Packaging machinery

Some will say: “That’s all great, but I cannot invest in new packaging machinery to support this format”. New and small businesses are often unaware that utilizing a stand-up pouch doesn’t have to be as expensive and complicated as it might seem. Stand up pouches are mostly premade, which means that the pouch supplier does all the quality checks before delivering pouches to you. Packaging machinery for premade pouches doesn’t necessarily require much expertise to run. Well developed pre-made pouch filling and sealing machines can be quite affordable compared to other equipment, and it can even help you to reduce downtime. To learn more about efficient pre-made pouch filling and sealing machinery, check out our ROO-100, a compact packaging machine that, besides saving you time and money, also makes the best use of your floor space.